It will make your post more interesting to read if you include links to additional information.  For example, if you mention that Poison Ivy has been seen on the trail, you may want to allow your readers to learn more about Poison Ivy.  Pick a web page you find interesting and link it to the word Poison Ivy.  I like to link to the webpage of the park where we are hiking in the first couple of sentences.

1. Write your sentence introducing the location of the hike.
2. Highlight (or select) an appropriate word to make a link.
3. Then click on the icon of a chain to add the address of the new page.
   1. Enter the URL of the page you want to go to from the Address bar of your browser.
   2. If you want to link to a Springwater Trails post, click on the “Or link to existing content” and search for the page you want.
   3. Click Update to save the link.
4. If you decide you don’t want the link, put the cursor on the word that links, and click the broken chain.

Remember, readers will appreciate a link that goes to an informative page.  This may not be the first page that Google provides – I would tend to avoid pages with ads.